Monday, May 9, 2011

Microsoft is Really Trying

Over the weekend I happen to stumble upon a new Microsoft advertisement. Usually I don't care about them, they don't have anything of interest. However, this one is funny and strikes a good points. Buy a PC and go to Hawai is what Microsoft is pushing now. They say that with the money you save buying a PC, instead of buying a Mac, you can go to Hawai and enjoy your new laptop. The ad is not without its flaws. It of course states things like MobileMe is only used for online backup, which is not entirely true. It also tries to draw comparisons between different sized hard drives as compared to a solid state. Again, not quite the comparison you want to be drawing, solid states are much faster. Another notable difference is that all the Macs offer matte display options, where as none of the PCs offer this option. I give props to Microsoft, they are really trying. In my opinion though, they just haven't hit that one ad that will have a last effecting. Take the first iPod ad for example, it was simplistic and to the point. This is what Microsoft should be aiming for in their ads.


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