Image credit of macstories
The brand new Apple Store is out, and it has iPads.... lots of iPads. To help aid the potential customer in choosing products Apple has provided them with a iPad that has a special program on it. The special program will show you everything from specs to pricing. This doesn't get rid of the employees, but it does make the need for them a little less. This also saves paper since there is a digital display that can be updated at any time. Not only is this great for potential customers, but it also sets the potential customer up to want to buy more then one product. Prior to this, Apple had little slabs that had the specs and pricing printed on it. By replacing that with an iPad, customers end up using two devices instead of one; thus, the possibility that they will sell two devices at once it higher. It is a brilliant marketing technique, and I wouldn't be surprised if other stores start copying this too.
You can call over a specialist using the new iPads on display |
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